Text Out the Count: NYC Census 2020

March 12, 2020
Text Out the Count: NYC Census 2020

In rapid response to the significant challenges to community organizing posed by the spread of COVID-19, NYC Census 2020 is pivoting its census outreach and engagement strategies to focus on digital organizing tools, including peer-to-peer texting and phone-banking.

The 2020 Census is the first to offer the ability for New Yorkers to self-respond online and via phone. Self-response to 2020 Census is now more important than ever with spread of COVID-19. The census determines New York City’s access to its fair share of billions in federal resources and rightful share of representation in Congress and Albany.

The more New Yorkers who fill out the census, the more money the city receives for education, healthcare, housing, transportation, and more.

What:

Citywide “Text Out the Count” digital organizing operation using the peer-to-peer texting service Hustle, focused on raising awareness about the importance of completing the 2020 Census online or via phone.

Who:

Hundreds of New Yorkers, being able to reach potentially tens of thousands via the peer-to-peer texting platform, including representatives from, and volunteers with the following supports:

When: 

Sunday, March 22 and Monday, March 23

Where: 

New Yorkers can participate from anywhere, including from the comfort of their own homes.

Additional information: