Sep 20, 2022

Bronx Week 2022 | Bronx Walk of Fame: Eif Rivera

Eif Rivera is a renowned music video director, editor, and cinematographer raised in South Bronx, of Puerto Rican descent. He is known for directing videos for the world-famous artists like Nicki Minaj, Cardi B, DJ Khaled and more. Cardi B recently earned a Grammy for her song; I Like It and the video for the song was directed by none other than Eif himself. Cardi winning the Grammy was a massive achievement for Eif. Eif Rivera started his career in art and direction as soon as he graduated high school. From creating logos to album covers for hip-hop artists to working with Loud Records to form the Big Pun Campaign, Eif took his career to a greater height with all his hard work.  Apart from creating logos and covers, Eif slowly started to print up promotional tees for huge artists and labels. He has made covers for famous artists' albums including 50 Cent's “T.O.S,” Young Jeezy's “Let’s Get It: Thug Motivation 101”, Fat Joe's “J.O.S.E,” and more. Eif, who didn’t have much experience in filming learned the making of films and video taught himself how to edit and deliver the best product by watching several movies. That was how he ended up filming some major music videos like Trap House, 9 Shots, Ballin’, Make Love, Ocho Cino, Irregular Heartbeat and more. His extensive career has helped him garner a significant sum of net worth.



Economic Development